Client | Archimedes Pharmaceutical
Archimedes Pharma is an international specialty pharmaceutical company providing novel and advanced treatments to address unmet needs for people living with serious or life-threatening chronic and debilitating illnesses. Marketing a diverse portfolio of specialty products focused on the oncology, pain, and critical care sectors, Archimedes Pharma has operations in Europe.
Founded in 2004, Archimedes Pharma initially acquired a range of specialty products and technologies together with a commercial pharmaceutical platform to establish itself in the European market. Since then the company has expanded its operations to include the in-house development of products based on its proprietary drug delivery technologies.
ted Learning was delighted to support the Archimedes Pharma team with a change management session at their recent conference. We attended two days to discuss and demonstrate with our actors the “Change Rooms” and the impact our behaviours can have on ourselves and others.
ted Learning met with Carolyne Dyson, Sales Director for Archimedes to discuss the brief. She wanted an innovative way of supporting her field based sales team with change management at a time of huge change within the organisation. There was a sense the team needed to understand the impact their behaviour was having on others.
Her team was having a two-day residential and we agreed a very different approach to how we would deliver this. Given the team were staying at a beautiful 5-star venue we decided to ‘plant’ some of our actors incognito as staff members, who then demonstrated back to the Archimedes team some of their behaviours and frustrations but under the guise of being the hotel staffs concerns and frustrations.As the night progressed our team of actors upped the anti and started to expose their frustrations at ‘changes happening at the hotel’ to see the impact it had on the Sales Team.
The following morning a big reveal took place and our trainer explored with the Sales Team, the impact the behaviour of the ‘staff members’ had on them and took them through the Change Rooms. This unique approach enabled the Sales Team to understand what it was like to be on the receiving end of their own behaviours, how it made them feel and what they needed to do differently to get through the significant change taking place in the business.
The feedback was extremely positive – all of the Sales Team genuinely believed our actors were real staff members and ‘got’ the power that behaviour & attitude can have on others.