Steinhoff UK

Steinhoff UK

The Client | Steinhoff UK

STEINHOFF is an integrated retailer that manufactures, sources and retails furniture, household goods and general merchandise in Europe, Australasia and Africa. Steinhoff UK own Harvey’s, Bensons Beds and Cargo in the UK and ted Learning is delighted to be working with them on several exciting and innovative training programmes around customer service and management development.
Steinhoff UK - a ted Learning client

The Brief

Our services have been engaged as the business wants to utilise our theatre based approach to learning both in the classroom but also as part of their more blended learning approach. ted Learning has already produced two training videos for the business. The first to support a management briefing to communicate the new corporate looks for Harveys and changes to how both businesses are operating. The business wanted something that made managers reflect on the key messages. We discussed with their L&D team what their concerns were and they explained some managers would leave the meeting saying “I do that already” “that wasn’t directed at me”.

So we produced a video with exactly that character – a manager who left the briefing session with that attitude and then delivering the key messages in a negative way back in store to their team. This enabled the senior management to say “this is NOT how we want it delivered” and focus on how the positive message should be delivered.

We have also produced a video to support their SMILE programme for new starters – this gives them a clear step by step guide on what a new staff member in the business is expected to do when working with customers at each stage.

The next phase of our journey is to fully support the launch of the Steinhoff University – all new and existing managers and all new staff members will go through a structured programme off-site from their store which ted Learning will support with video content and a live actor on the management course every month.


Satisfaction Ratings | Steinhoff UK

Feedback from our delegates and clients is what drives our business. We actively seek out what went well and areas where we could improve to make the experience even better next time around.

92.5 Use of Actors

83.9 SKills Acquired

88.9 Exceeded Objectives

88.5 Overall Satisfaction

WHY ted Learning?

Our training is observational and participative, using teams of actors to bring it to life. We recognise that taking part in role-play is not for everyone, so we offer observational training – this is where two of our acting team demonstrate scenes related to the course and delegates observe and comment on the behaviors. Where a business is more confident working with actors, we take this to the next level with participative training so delegates get to practice their newly learnt skills.

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