How to Communicate & Persuade Effectively

How to Influence...

WHAT DOES IT COVER?

How to Influence is a practical, interactive course designed for professionals who communicate well—but could benefit from taking their impact to the next level.

In many organisations, people are polite, professional, and clear in their day-to-day interactions. Customers are satisfied. Teams get along. But there’s something missing.

You’ve probably noticed that individuals sometimes miss key opportunities—whether it’s making their ideas land in meetings, encouraging a client to consider a premium offer, or standing out more effectively in team collaborations. It’s not a confidence issue. It’s a technique issue. People aren’t underperforming—they’re just not influencing.

Our Course helps learners build persuasive communication skills that make a difference. From shaping compelling arguments and building trust to reading the room and adapting their style, participants learn how to get better outcomes without being pushy or inauthentic. They gain the tools to connect, persuade, and motivate others with clarity and confidence.

Ideal for professionals at all levels, this course enables your people to maximise their impact and make the most of every interaction. Because when influencing improves, so does performance—and the business starts seeing results that go beyond just “getting along.”

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WHY THIS COURSE

How to Influence: Strengthen Your Influencing Skills for Greater Impact

How to Influence is a practical, interactive course designed to help individuals at all levels enhance their ability to influence others with confidence, clarity, and purpose. Whether it’s persuading stakeholders, navigating difficult conversations, or encouraging collaboration across teams, this course supports learners in developing communication strategies that deliver results.

The course explores the core theory behind influencing—particularly the use of Push and Pull techniques—and helps participants identify which approach works best in different workplace scenarios. Through a combination of verbal and non-verbal communication tools, learners will develop the flexibility to influence effectively while remaining authentic.

Participants will gain insight into their own influencing style, learn to recognise the preferences of others, and practise adapting their approach to build stronger relationships, overcome resistance, and drive better outcomes. This improved awareness leads to more productive conversations, better collaboration, and increased professional impact.

Using ted Learning’s signature drama-based learning techniques, the course features live forum theatre and one-to-one rehearsals with professional actors. Learners direct, observe, and take part in realistic workplace scenarios—receiving supportive, tailored feedback to refine and strengthen their influencing skills in a safe and engaging environment.

Through hands-on practice, expert facilitation, and structured reflection, How to Influence empowers your people to make smarter choices in communication, handle objections more confidently, and turn everyday interactions into opportunities for influence and success.

By the end of the course, participants will be able to:

  • Identify internal and external situations where influencing skills are critical
  • Recognise key influencing models and apply them to shape their approach
  • Explain how to use both verbal and non-verbal communication to enhance impact
  • Improve personal effectiveness and adapt their style to suit different audiences
Drama-based corporate training from ted Learning

Having in person actors was really useful and better than videos, a lot of good feedback

Drama-based corporate training
Bhavik
Triumph

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COMMONLY ASKED QUESTIONS
ABOUT How to Influence

Influencing Skills refer to the ability to persuade, inspire, and guide others towards a desired outcome, whether in meetings, customer interactions, or team collaborations. Strong influencing skills enable employees to communicate ideas effectively, gain buy-in from stakeholders, and navigate workplace dynamics with confidence. This is essential for creating stronger working relationships, enhancing leadership capabilities, and driving business success.

This course is designed to equip employees and managers with practical techniques to become more effective influencers in a variety of workplace situations. Participants will:

  • Recognise key influencing opportunities both internally and externally.
  • Develop personal effectiveness when engaging in persuasive conversations.
  • Learn key models and strategies for influencing different audiences.
  • Utilise both verbal and non-verbal communication techniques to enhance impact.

Through interactive, drama-based learning, attendees will practise influencing techniques in real-world scenarios and gain immediately applicable skills.

Unlike traditional influencing courses that focus solely on theory, this training takes a hands-on, experiential approach. Using professional actors and realistic scenarios, participants are given the opportunity to apply and refine their influencing techniques in a safe, supportive environment. This immersive and engaging format ensures that participants not only learn new strategies but also develop the confidence to use them effectively in their roles.

This Influencing Skills course is suitable for employees at all levels, including managers, sales professionals, customer service teams, and those who regularly engage in persuasive conversations. Whether you’re looking to improve negotiation skills, strengthen stakeholder engagement, or enhance your ability to communicate with impact, this course provides the essential tools and techniques to become a more influential and effective professional.

Yes, the How to Influence course is suitable for employees at all levels. While influencing is often associated with leadership roles, the ability to communicate persuasively, build trust, and inspire action is valuable across every role and department.

We can also tailor the How to Influence course to meet the specific needs of managers, team leaders, or individual departments—ensuring the scenarios and strategies explored are directly relevant to your organisation’s context. Whether you’re developing future leaders or supporting cross-functional collaboration, this course provides practical tools for anyone looking to strengthen their influencing skills.

In the How to Influence course, we use two powerful drama-based learning techniques to bring influencing skills to life: forum theatre and 1-to-1 actor practice.

Forum theatre involves professional actors performing a realistic workplace scenario while learners observe and ‘direct’ the action. Participants can pause, rewind, and suggest changes to the characters’ behaviours and responses—allowing them to see in real time what works, what doesn’t, and why. It’s an interactive way to explore communication dynamics without pressure.

1-to-1 actor practice is not role-play. Learners don’t have to act or perform. Instead, they interact as themselves, while our actor takes on the role of the person being influenced. This creates a safe, supportive space to practise influencing techniques and receive tailored feedback that builds confidence and real-world readiness.

Both techniques are core to the How to Influence course and help embed learning in a way that’s practical, engaging, and memorable.

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THE ted Learning Guarantee!

We have been delivering highly impactful drama-based learning for over 13 years.

If for any reason you are not completely satisfied with the learning we provide and the learner feedback reflects this, we will put it right at no additional cost or give you your money back.

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Discover more about how we can transform your workplace with our engaging, drama-based training solutions. Explore our full range of courses, from bite-sized learning to immersive programmes, creating lasting behavioural change.

Don’t miss out—download now and take the first step toward a more inclusive, high-performing workplace!

ted Learning Limited is not affiliated with or endorsed by TED Conferences LLC, TED Talks, TEDx, or TED-Ed. Any references to ‘ted’ on this website refer solely to ted Learning Limited, a separate and independent UK-based organisation specialising in drama-based learning & workplace training.

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