A practical, drama-based course helping leaders use storytelling to communicate with clarity and impact.
Storytelling for Leaders....
How does this course help your business?
Storytelling for Leaders helps organisations equip managers and leaders to communicate important information in ways that engage people and make the intended message clear. Leaders may have valuable ideas or essential updates to share, but their impact can be weakened by nerves, unclear delivery or a mismatch between their words, voice and body language. Audiences can become distracted, misunderstand the message or lose confidence in the presenter.
This practical course helps learners communicate with greater congruence, credibility and authenticity. It shows them how to use storytelling to connect facts with purpose, relevance and emotion, while keeping the message appropriate for their audience. Leaders also develop strategies for managing interruptions and difficult questions constructively. By practising a prepared presentation and receiving structured feedback, they gain specific insight into their strengths and the areas they need to develop.
Watch our Storytelling for Leaders Video
WHY THIS COURSE?
Storytelling for Leaders is designed for managers and leaders who already have some presentation experience but want their communication to feel more engaging, credible and impactful. Leadership messages often need to do more than transfer information: they may need to build understanding, create interest or motivate people to act.
Even well-structured content can lose its impact when nerves affect delivery, the presenter relies too heavily on a script or their verbal and non-verbal communication send different signals. The course gives learners time to examine these challenges in detail and understand how their physical presence, voice and choice of words shape audience response.
It also presents storytelling as a practical business communication technique, focused on strategically combining facts and emotion rather than simply recounting events. Learners apply the course content to a presentation of their own and receive focused feedback they can use to improve their future communication.
What does it cover?
Storytelling for Leaders explores how managers and leaders can communicate important messages in a way that feels engaging, authentic and credible.
Learners consider how their words, voice and physical presence work together to influence how a message is received. They explore how storytelling techniques can bring greater purpose, relevance and impact to workplace presentations, while remaining appropriate for different audiences and situations.
The course also focuses on managing presentation nerves, engaging with an audience and responding constructively when faced with interruptions or challenging questions. Throughout the day, learners reflect on their own communication style, recognising their existing strengths and identifying practical opportunities to develop their confidence and impact.
How do we do it?
Storytelling for Leaders is a practical, interactive full-day course, delivered face to face or in an online virtual classroom.
Our expert trainer and professional actor bring presentation challenges to life, helping learners observe what makes communication feel engaging, credible and authentic. Facilitated discussion and practical activities allow them to explore different techniques and consider how these can be applied to their own workplace presentations.
Learners also have the opportunity to deliver a short presentation prepared in advance. They receive constructive, structured feedback on their communication and personal impact, giving them useful insight into what already works well and what could make their future presentations even more effective.
Learning Outcomes.
Storytelling for Leaders supports managers and leaders to take their presenting skills to the next level, enabling them to deliver their messages in an engaging and motivational way.
By the end of the course, learners will be able to ….
- Identify how to use their physical self, their voice and their words to communicate an engaging, impactful message.
- Recognise how using a storytelling technique can aid audience engagement and help deliver their message with impact.
- Develop strategies for handling difficult questions and managing their audience effectively.
- Reflect on how their presentation & communication style authentically and credibly represents them.
Why is this course important?
Effective leadership depends on more than having the right information; managers and leaders must also be able to communicate it in a way that people understand and engage with. When messages are unclear, unconvincing or poorly matched to the audience, valuable ideas can be overlooked and important information may not lead to the intended response.
Storytelling gives leaders a practical way to connect facts with context, purpose and emotion while keeping their communication authentic. The course also helps organisations invest in the wider presentation skills that support credibility: managing nerves, using verbal and non-verbal communication congruently, listening to questions and responding constructively.
Because learners apply the techniques to their own presentation and receive detailed feedback, they leave with a clearer understanding of their individual strengths and development needs. This supports ongoing professional development and more confident, purposeful leadership communication.
The delivery team are so brilliant – knowledgeable, patient and agile. We were all really nervous and the feedback was spot on. Assertive and honest. Great session’
HOW DO WE DELIVER IT?
FACE TO FACE
IN THE TRAINING ROOM
LIVE ONLINE
VIA OUR VIRTUAL
CLASSROOM
COMMONLY ASKED QUESTIONS
ABOUT Storytelling for Leaders
Who is Storytelling for Leaders designed for?
Storytelling for Leaders is designed for managers and leaders who want to make their workplace presentations more engaging, credible and impactful. It is particularly relevant for those who communicate important ideas, information or messages to teams and other workplace audiences.
Do learners need to prepare anything before attending Storytelling for Leaders?
Yes. Before attending Storytelling for Leaders, learners are asked to prepare a short presentation of around 10 minutes. The course focuses on developing communication and delivery skills rather than creating presentation content, so everyone should arrive ready to present.
Does everyone deliver a presentation during the course?
Yes. Delivering a prepared presentation is an important part of Storytelling for Leaders. It gives each learner the opportunity to apply the techniques explored during the course, practise responding to questions and receive structured feedback on their communication and personal impact.
Does Storytelling for Leaders involve role play?
No. Learners do not act out fictional workplace scenarios. A professional actor demonstrates presentation and communication techniques, while learners develop their skills by delivering their own prepared presentations. This keeps the practical activity relevant to each person’s role and development.
What does storytelling mean in a business presentation?
Business storytelling is not simply about recounting a series of events. Storytelling for Leaders explores how managers and leaders can communicate facts, context and purpose in a way that helps their audience connect with the message, while ensuring their presentation remains authentic, relevant and credible.
What feedback will learners receive during Storytelling for Leaders?
Learners receive constructive, structured feedback from the trainer, professional actor and other learners. The feedback considers their overall presentation, verbal and non-verbal communication, how effectively their message comes across and the impact they have on their audience. This helps learners recognise their strengths and identify practical areas for further development.
how good are WE?
THE ted Learning Guarantee!
We have been delivering highly impactful drama-based learning for over 13 years.
If for any reason you are not completely satisfied with the learning we provide in the room or virtually and the learner feedback reflects this, we will put it right.
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