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Patrick Holtby

Brand Director

Job Role

Patrick is our Brand Director & has been part of the ted Learning team since soon after the business was formed. He has worked extensively within transport, manufacturing and pharmaceutical sectors as well as in hospitality.

His specialities for ted Learning include key behaviour skills such as personal effectiveness, customer service, handling conflict, and leadership and management development. Patrick has been instrumental in delivering many of our ILM Programmes and is a key ambassador in our business for delivering joined up, sustainable & fun learning. He has an ILM Level 5 Excellent Trainer Award 2015 with The University of York.

For ted Learning, Patrick delivers Handling Conflict, Leadership and Management Development, Influencing and Negotiation Skills, Cracking Coaching Skills, Great Customer Experience, How to Be Effective at Work, Personal Resilience, Leading Through Change, How to Have Productive Conversations, Managing Performance, Managing Yourself and Others & How to Have Effective Meetings.


When not working for ted Learning, Patrick a proud Yorkshireman enjoys baking, cycling, (to justify the baking!), open water swimming (he has recently achieved 100 days in a row!) and skiing.

He also has a penchant for playing classical music loud.


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  • 2006-2007The Beech Consultancy
    Certificate in Performance Coaching


  • Dec 2018 - Dateted Learning Limited
    Brand Director

    Overseeing design and delivery of all ted Learning courses & managing client relationships.

  • 2016-2018Skipton Building Society
    Leadership Coach
  • 2012-2016ted Learning Limited
    Freelance Trainer

    Designing and delivering several of ted Learning's training courses.

  • 2003-2009First Transpennine Express
    Learning & Development Manager
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